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The News

LongJump Expands Management Team by Adding CRM Industry Veteran

Company Appoints Vice President of Business Development to Lead Newly Unveiled Partner Program and Drive Channel Strategy

Sunnyvale, CA May 19, 2008 — LongJump, a platform for highly customizable, interconnected on-demand business applications, announced today that it has appointed Jay Noble as its new Vice President of Business Development. Noble brings with him more than 20 years of enterprise-level consulting and implementation experience as well as a solid track record of sales and marketing successes, overseeing CRM-focused project implementations and teams. In his new role, Noble will spearhead the company’s sales and partner channel strategy.

Read more: LongJump Expands Management Team by Adding CRM Industry Veteran

 

Want to make money with SaaS? Then don’t migrate your on-premise application to managed-hosting

Managed hosting seems a good way to migrate on-premise applications to SaaS. Looking closer, however, the chances of making any money that way are slim to non-existent. Oh, and forget about do-it-yourself for PaaS. In of this article I introduced Phil Wainewright’s five layer PaaS model.

Read more: Want to make money with SaaS? Then don’t migrate your on-premise application to managed-hosting

   

CRM Helps Harvest Low Hanging Fruit

Recently, there was a news report on how a lot of families are dealing with the (possible) recession by growing their own fruits and vegetables. Makes perfect sense. It cuts down on expensive gas, its self-replenishing, and you can grow what you need. It also is tasty and satisifying. What’s the point?

Read more: CRM Helps Harvest Low Hanging Fruit

   

If you can’t tell PaaS vendors apart, use this five-layer model to classify them

Knowing the best cake to pick is difficult when they all look the same. If you look more carefully you spot the differences. ISVs moving to SaaS have difficulty telling apart the different PaaS approaches. Phil Wainewright’s five-layer market model helps classify the many PaaS vendors.

Read more: If you can’t tell PaaS vendors apart, use this five-layer model to classify them

   

Contact Management Software Can’t Handle Enterprise-Level Data

Before CRMs, contact managers were the norm. They sat like an unattached rolodex on the sales rep’s computer, usually built as a part of their email client. But contact managers put too much sales information on an island, making sharing and management of customer information difficult. They also significantly put your data at risk. A hard drive crash or stolen computer can debilitate you for weeks.

Read more: Contact Management Software Can’t Handle Enterprise-Level Data

   

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